Take a look at what’s changing in design, technology and geography at Wisconsin Building Supply.

Oct 2, 2015


A sneak peek at 2016’s biggest trends

Home design trends are specific to each region of the country, and the WBS team has identified the top expected trends of 2016. What’s in – big showers and flex rooms. What’s out – Whirlpool tubs and over-the-range microwaves. What other details are the latest must-haves in the Upper Midwest building industry?

The Great Room

The idea of combining the kitchen, dining room and living room into one large, entertaining- homework doing-cooking-family gathering space is not going anywhere soon. Sit tight and hold on to the open concept trend, because it’s here to stay.

The Flex Room

Homebuyers are looking for their own personal space, whether it be a game room, office, craft room, or reading room. And these rooms aren’t just bedroom conversions. They’re often found as rooms off the kitchen or living room, areas where homeowners can go to work or relax without having to fully leave the main living area.


The trend has been moving away from expensive and space-hogging Whirlpool tubs for a while now, and in their place homebuilders are seeking out stand-alone soaking tubs. These tubs are often the focal piece of a master bathroom, which is now viewed by many as a sanctuary, a place to do more than just brush your teeth and shower.

Walk-in showers are still a hit, and the current trend is to build them large enough that they don’t require a shower door. Doing so adds more of a spa-like feel, especially when full-body shower systems are installed. These custom showers are an upgrade at the top of many lists.

The Kitchen

WWhite-on-white kitchens are all the rage. The bright, crisp lines add a clean feel to your food prep area, and the look truly is timeless. Quartz counter tops are the perfect choice to finish off this look.

As a complement to the above-mentioned open floor plans, many homeowners are choosing stylish range hoods instead of over-the-range microwaves. Your best bet? Install a microwave drawer beneath the counter top.


2015 Cost of Housing Report


WBS brings your home to life with 3D design tool

What if your customers could see exactly what their house is going to look like – inside and out – before you even break ground? With recent additions to our WBS Visualizer tool like Dura Supreme Cabinetry and the full Andersen Windows catalog, we’re making your dream a reality.

Some people love to stare at blueprints and floor plans and envision what their home will look like. But what we’re learning more and more is how much our clients want to see it from eye level, to capture the feel of how their home will really appear. We are continually working on that technology for you.

Whether you’re building from the ground up, adding on to an existing home, or completing a remodel, the WBS Visualizer can put plans into pictures.  Within the Visualizer we have just added popular styles by Dura Supreme Cabinetry and full Andersen Windows catalog, making it even more robust in product selections.  

The days of simply comparing color swatches and floor samples are becoming a thing of the past. While we still have traditional showrooms full of gorgeous kitchen and bath displays, our design tools are much more innovative than ever before.

Our next goal for innovation is to bring a full 3D virtual tour of your customer’s home design and allow them to virtually walk through the space.  With the ability to change out products and colors, the customer can make a better decision up front resulting in fewer change orders. If you haven’t had a chance to see the Visualizer tool in action, contact Randy Hawkins for access.


WBS expands Central and Northern Wis. capabilities

Wisconsin Building Supply recently announced the acquisition of Trantow Do-It Center in Merrill, Wis. Trantow, a family-owned business servicing Central and Northern Wisconsin since 1897, joined WBS in mid-September. It offers drafting and design services, product delivery, and everything from windows and cabinetry to hardware and garden tools.

WBS views the addition of the well-respected Trantow Do-It Center as a great way to expand further into Central and Northern Wisconsin. This provides you with WBS locations in Appleton, Fond du Lac, Green Bay, Marinette, Onalaska, Plover, Sussex and Windsor.

“We are eager to broaden our presence in the Central and Northern Wisconsin markets,” said Bill Imig, President of WBS. “The Trantow team and their No. 1 market share is the perfect fit for WBS and will allow us to continue to improve offerings to professional builders and consumers in this region.”

Trantow Do-It Center currently employs more than 25 associates, many with 10-20 years of experience at the Merrill location.

“Trantow’s is excited to be a part of the Wisconsin Building Supply team,” said Kent Johnson, President of Trantow Do-It Center, who will continue leading day-to-day operations of the new WBS location. “We look forward to the new and exciting opportunities the partnership represents.”