April 2018 The WBS Connection

Apr 30, 2018


Northern Classic Cabinets

Flexible options and product designs are the hallmark of our private cabinetry label, Northern Classic Cabinets. If you haven’t talked to an Elevations by WBS designer about incorporating this line into your home projects, now is the time to learn more about the benefits.

With a variety of price points and styles, Northern Classic Cabinets, WBS’s line of cabinetry, is a great choice for your clients’ kitchen, bath, and laundry design needs.

The label has been around for three years, and customer feedback is increasingly positive. The flexibility for design, paired with designers who push limits and take risks, mean these cabinets fit well into a variety of budgets and styles.

Northern Classic Cabinets are constructed from of alder, cherry, hickory, maple, oak, rustic alder, rustic hickory, and rustic oak. Your clients can choose from 36 door styles and multiple paint, stain, and glaze finish options.

The line has been designed with today’s trends in mind. Its best seller is the popular shaker-style door, which features clean lines and minimal detail. Dovetail drawers, concealed hinges, under-mount drawer guides with full extension and a soft-close option, and roll-out shelves are all important details to love about this cabinetry line.

All Northern Classic Cabinets come with a 10-year warranty against defects in material or workmanship.

Contact your local Elevations by WBS designer to learn more.


Andersen Windows

Andersen has done it again. The high-quality window maker has been named an Energy Star Partner of the Year.

The latest honor given to Andersen Corporation, a Sustained Excellence Award, is the highest honor given by Energy Star for continued leadership in protecting the environment through superior energy efficiency achievements.

Andersen, which we proudly sell, has been an Energy Star partner since its windows program began in 1998. This is Andersen’s fourth Sustained Excellence Award and the ninth time the company has been recognized by the Energy Star program.

Andersen’s leadership in energy efficiency is shown by products that have helped set industry standards for minimizing environmental impacts while maximizing energy efficiency, performance, and durability for customers.

“Andersen is proud to be recognized for our leadership in energy efficiency and commitment to the Energy Star program,” said Jay Lund, Andersen chairman and CEO. “Our longstanding commitment to the Energy Star program aligns with core aspects of our company’s mission to lead our industry by creating different and better products and to build brands people value and trust.”

For more information on Andersen Windows or the Energy Star program, please talk to your sales rep.


LABA and Local Schools

Every year the La Crosse Area Builders Association sends out a request to area high school construction programs who are looking for help with purchasing tools to supplement their programs. That request is part of a larger program aimed at promoting the building industry as a viable career choice to high school students.

The La Crosse Area Builders Association Building Careers program is chaired by WBS Onalaska’s Alex Goodman. The goal of the program is to get high school students excited about the possibility of a career in the construction industry.

“With the building careers program, we’re trying to attract people to our trade,” said Alex. “We are bringing tools to schools to show kids the good jobs that exist in the sector.”

Those careers, Alex points out, are not just about swinging hammers, and the Building Careers program helps students understand that. Jobs in engineering, project management, technical work, and working with your hands are all essential parts of the field.

The program gets kids out in the field for firsthand exposure to the industry and gives them opportunities to meet people in many aspects of the industry.

In addition, the Building Careers program actually provides tools to high school industrial technology and building programs, so kids get hands-on experience with tools the schools couldn’t afford. The LABA offers grants to fund the purchase of tools, and schools apply with a list of their wished-for tools.

“We always have at least 10 applicants and have provided up to $6,500 worth of tools in one year,” said Alex.

Since 2001, the Tools for Schools program has provided more than $70,000 worth of tools to schools in the La Crosse Area.